Most salon owners go into business because they just love giving treatments. They just love the look of delight on clients’ faces. They just love making people feel special. Fair enough nothing wrong with that. But ask yourself a question: “Why are you in business?”
I’ve asked this question to sooo many salon owners. They say things like:
“To make people feel better”
“To delight people”
“I just love giving treatments”
Absolutely nothing wrong in that. BUT what happens at the end of the year when you’ve done the accounts and you’ve got a BIG RED figure at the end? Will all those clients that you’ve delighted with your great treatments come running in to give you their cash to bail you out? No they will not!!
Here’s the real truth of the matter. You’re in business to make money. Period. End of story. Because, lets face it, unless you’ve got a big pile of unlimited cash behind you then you’re going to go bust really quickly if you’re not making any cash.
And here’s the real rub. If you spend more time OUT of the treatment room you’re going to be making more money. How? Well, if you’re in the treatment room doing a treatment you can only earn as much as your hands can do. Spend an hour out of the treatment room and how many clients can you generate doing great marketing? 10 or 20 or 30?
It’s at this point that so many hearts sink and say “But I went into this 수원룸싸롱 business to do treatments and now you’re saying that I shouldn’t be doing treatments!”
True. BUT if you can take yourself OUT of the treatment room you’ll make more money.
Now, I’m not advocating that you remove yourself completely from doing treatments. (if you can then you’ll certainly make more cash but most owners don’t/won’t want to) And why should you? After all you went into this business because you love giving treatments!
So how can you remove yourself from the treatment room and generate time to do your marketing? Obviously there are several ways to achieve this aim. The quickest and easiest way is to book yourself out! So, for example, every Tuesday 9-11am you’ve got an appointment. And that appointment is with your marketing.